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A lot of people are jumping on the bandwagon of social media marketing but they are naïve when it comes to measuring and analyzing their return of investment.
The ROI for social media can be calculated using Google Analytics and other social media tools. With the aid of these tools, you can identify your campaign’s KPI that includes page impressions, page clicks, top landing pages, top referrals, redeemed coupons as well as Twitter and Facebook engagements.
Revenues can be estimated through the conversion rates of your website which can be measured by the number of clicks that you are getting.
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