Starbucks has been successful in targeting the millennial generation. Today, its stores around the globe continue to rise in number. It is the considered the largest coffeehouse company around the world. Here are the 3 reasons why Starbucks survived through the years:
Rewards
It is a constant formula that consumers always come back to a brand they love. Starbucks was able to gain customers’ loyalty using their rewards program. They have this “My Starbucks Rewards” program where loyal customers’ benefit like free app downloads or free music. Customers should use the Starbucks app in order to get “My Starbucks Rewards” benefits.
