Austin startup run aground by Apple Watch upgrade

Austin technology startup Reserve Strap Inc. is currently facing a major challenge with the redesigned Apple Watch which no longer allows third-party developers. The company had suspended shipments last month after the announcement of the watchOS 2.0.1 system upgrade which stops third-party developers from using an accessory port in the watch. Reserve Strap stressed that Apple has yet to give them the reason why they are preventing third-party developers for the Apple Watch even if they have met with Apple for their services. Apple has yet to comment in the issue but rumors stress that the company may create their own smart band for future releases.

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