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A business should focus on the perspectives of consumers. Put yourself on a customer’s shoe and from there; establish the core of your business. The products or services to offer and the target market to focus on. Does your startup produce a painkiller or a vitamin?
A vitamin-type business means it is functional but not necessarily needed. It has its functionalities; however, you can always do without them. In other words, they are the optional type of products to offer.
The painkiller-type businesses are those that help the clients to drive more profit by lowering current costs in their business.
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