In an attempt to buy retail items at a discount more and more people are checking prices in brick-and-mortar retail stores first and then purchasing them online. According to an IDC publication it’s a trend that surges on weekends. This weekend spike is partly due because consumers have more time to spend shopping and comparing prices.
Checking Prices Via Your Mobile? IDC Finds “Showrooming” Trend Most Popular On Saturdays | Techcrunch.com
