The company was established in 2012 by Leslie Stiba with a vision to develop innovative products for the benefit of parents and children. Stiba was a former global product manager for customer relationship management of Dell. She worked for Dell from 1999 to 2007.
Austin American-Statesman reported that Stiba received investment funds last 2012. It was from Texas State University’s RampCorp program that develops expandable baby strollers.
Read more about this story here