Some new retail concepts get sticker shock when they see the quoted lease rates for retail space in Austin, Tx. In some cases these high rents can limit a new retailers ability to make a profit during their first few years of business. A cheaper way for them to get into business quickly and less expensively is to rent a trailer, remodel it, and then park it in popular locations throughout Austin. It’s a great way to test out their retail ideas, concepts, and products. It also helps build your brand and cash flow so when you are ready to lease brick-n-mortar retail space in Austin you won’t be strapped for cash.
As an example Sarah Ellison, former fashion editor wanted to open a men’s and women’s shoe boutique in Austin so she bought a 30 foot trailer, decorated it, and leased a small parking lot close to a popular Austin neighborhood. She was looking for an innovative way of introducing some of her favorite designers in a personal and social way to the growing market in Austin. Not only does she own her retail space, she also has a mobile billboard that provides free marketing wherever she goes.
Fashion takes a cue from food trucks | bigstory.ap.org