Mattr, a marketing startup in the city of Austin, won Ford Motor Co. as one of its new clients. With this, the company wanted to impress Ford and asked for the help of famous rapper Drake. They believe that Drake has a great influence and would definitely help in the global campaign.
The marketing strategy of using the influence of Drake as part of Ford’s campaign led to the increase on the online followers of the car maker.
Mattr operates with 11 employees. Their office is located at North MoPac Expressway. The company grew its revenue by $2.6 million since 2012.
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