A B2B research was conducted by CMI and Marketing Prof. on content marketing, a staple in marketing strategy. The heart of content marketing is about writing unique and valuable content to attract prospects and keep the loyal customers.
The study showed that 70% of marketers are still into content marketing. However, over half of that population is unsure of its efficacy and does not have a documented marketing plan because they lack the guidance and expertise of a trained content marketing expert. Research also showed that instead of articles, brands preferred infographics and they used Linkedln to distribute their content.
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