Bootleg Airstream, an Austin footwear boutique owned by Sarah Ellison is changing the retail space game. In an effort to save money on rent and create a unique experience for her customers she has pioneered the use of airstream trailers for retail space. It's a movement that was started by food vendors.
She only has one obstacle to overcome: The city of Austin does not allow retailers to use trailers long term. She is currently working with City Councilman Mike Martinez to change city regulations that would allow mobile retail in areas with the right commercial zoning.