In email marketing, the challenge is not on creating email content but on how to make people open your emails. Sometimes, even if you already have chosen the right template, right words for a press release and effective call to action, people tend to ignore your emails.
To make your business recognizable, make sure to choose the appropriate “From Name”. You may either use your name or your brand. Set up an email account that will be solely use for marketing. Effective subject lines must have 30 characters or less. If possible, include your brand name on the email’s subject.
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