Whole Foods Market Inc. did their initiatives to increase sales and grow transaction count. However, investors remain silent and cautious in buying its shares. This is due to the low sales trend that the company is experiencing at the moment.
The company went through consecutive quarters of low earnings per share and slow sales growth. This event has a negative effect to the investors of the organic grocery.
Whole Foods lowered their market prices to attract more customers. They have also introduced incentive programs for first customers. The management is looking forward to a positive impact because of these initiatives.