The Hiebing Group, a Madison based advertising agency is planning on opening an office space in Austin, Tx. The president of Hiebing, Dave Florin has been wanting to expand for several years however has been looking for just the right place.
After visiting SXSW the last few years he realized that Austin is very similar to Madison. Both are college towns with a state capital so are kind of “kindred spirits” and the kind of culture that the company has been looking for.
Hiebing specializes in digital marketing so being in Austin will help them stay on the forefront. It also helps that Texas has 52 fortune 500 companies and 26.5 million people compared to Wisconsin with 10 and 5.7 million.