The Marketing Lessons from being a Fraternity Rush Chairman

Marketing StrategiesBeing a rush chairman in a fraternity way back 1970 at the University of Minnesota, a member have learned and will share to us some marketing strategies which are proven effective until now.

1. Go where the market is. Know your prospective customers and start from there.
2. Have a database of clients to have a convenient way of communication.
3. The use of referrals will not be taken out of the chart. This is considered one of the most effective marketing tools.
4. Document the steps you have taken to achieve success and make a culture out of it.

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