New CEO to lead one of Austin’s hottest, and coolest, companies

New CEO to lead one of Austin's hottest, and coolest, companiesMatt Reinties is now the new CEO of Yeti Coolers after its co-founder Roy Seiders steps up as the company’s chairman. Reinties is known for his tenure for Vista Outdoor Inc as its CEO, selling outdoor products and his stint as its leader earned Vista $900 million in revenue. Reinties was also the president of Danaher, a company known for its medical and industrial products. His appointment as Yeti’s CEO would be a space ship for Reinties in won of his interviews as he sees the company as a unique venture with its authentic products and one of a kind work force.

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