A new Facebook tool is being developed to host a real-time chat with celebrities. This technology will allow marketers to manage a large amount of fans and followers.
Discovery Channel, Sony Masterworks and VH1 are some of the brands that tested the said tool on Facebook which is powered through BumeBox, a marketing platform.
The challenge on using Facebook is that its comments are ranked based on popularity and not on the time posted. This will be a difficult situation for fans on following real-time chat.
Facebook has an advantage in this type of technology due to its huge audience.
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