The standards in marketing revolve in the four P’s. The Product, Price, Place and Promotion were the things that were written on books and papers about marketing. These were indeed the basics being followed until Social Media Marketing was introduced in 2006. This was the year Facebook was launched to the public.
This new approach in marketing using social media is an amazing leap towards getting your target market’s attention. Because of this, marketing books have been outdated. Marketing has become a fast-paced environment and it is continuously developing.
Marketing books can provide the basics but not the latest trend.
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