It’s simple…..Retailers who take advantage of technology are going to be more competitive than others. Many are using it to find out exactly what customers need and managing their inventory of products and services in a way that targets the interests of particular target audiences. In the past retail companies would use forecasting systems to simply manage their supply chain. Now they are being used to predict what products a customer might want and stocking only enough inventory to satisfy those needs. This helps to avoid wasting money an overstock of inventory.
How High-Tech Is Changing Retail | inc.com