Shelfbucks Inc. raised $2.1 million financing versus their $10 million plan. This Austin-based product information technology provider collected the said amount from 46 investors. This is according to the filing made with the U.S. Securities and Exchange Commission.
The company started its business as Bricktrends Inc. on February 2013 with Erik McMillan as CEO. It was re-launched on the same year with the name Shelfbucks Inc.
It currently has 17 workers and is planning to increase its manpower by the end of this year to 28 employees. Using a smartphone, shoppers can browse product information and promotions by using Shelfbucks.
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