The benefits of a niche: How one stylist is capitalizing on an elite, athletic clientele

The benefits of a niche: How one stylist is capitalizing on an elite, athletic clienteleErica Hanks from Charlotte, N.C. is one of the most sought after stylist by athletes within her area. Before gaining her current fashion prowess, Hanks started as a stylist for editorial photo shoots. She also worked for some fashion shows and even Fashion Week.

It was her connection with The Scout Guide that made her noticeable. She was featured as a guest curator that presented fashion trend forecast. A NASCAR official got interested with her styling skills and asked her to dress a driver for a red carpet event. Since then, the word of mouth about her spread out.

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