Technology has played a vital role in terms of marketing. Businesses today can reach their target goal with accuracy and efficiency because of technology.
According to the survey conducted by Campaigner, an email marketing brand, those who uses technology better in marketing will have the edge over its competitors. Email is still the number one choice because it has the best return on promotional investment.
The use of mobile phones in marketing is slowly picking up with the development of different mobile applications. Businesses should monitor consumers’ reaction to technology in order to be competitive this coming 2015.
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