Social media strategy for business startups must stick to these three factors: uniqueness, creativity and time. To achieve the full potential of social media, Scott Cowley of Zagg Inc. shared tips to business owners.
1. Be sure to create unique content such as articles or images that are related to your industry. Build your reputation by promoting your content to social networks.
2. Learn how to target your online friends and followers. If possible, meet them in person and win their friendship offline.
3. Assist your current and potential customers when they need help. Familiarize how Twitter search operators work.
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