Why going brick-and-mortar could be a very smart move for Nasty Gal and Rent the Runway

Why going brick-and-mortar could be a very smart move for Nasty Gal and Rent the RunwayIn spite of the growing popularity of remote, virtual and online business stores, Nasty Gal and Rent the Runway owners still believe in the power of physical stores. These two companies are in the line of clothing business and they both prioritize the brick and mortar strategy over the e-commerce.

Sophia Amoruso, founder of Nasty Gal, aims to achieve dominant retail presence by putting up several stores nationwide. The new store of the company features dressing rooms, full-service shoe salon and posh fixtures.

Rent the Runway owners also wanted to open more stores for it aids in acquiring new customers.

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