The first retail store of Yeti Coolers LLC in 220 S. Congress Ave. opened last February 23. The store is the company’s first attempt in reaching out to their customers directly. Once customers enter the store, they are greeted by the outdoors and various mementos of Austin. There is even a bar, neon signs and screening area for guests to try out. The new store of Yeti Coolers in the area is also said to be a promising development for the property under the South Central Waterfront project. The project aims to redevelop the areas close to Lady Bird Lake and make it a lively district.
Read more about this here: Yeti Coolers unveils first store: A brand temple on border of new, old Austin